CALI-GOLD
Loud Packs is a pre-roll brand that targets the California tourism industry. The makers of Loud Packs wanted their packaging to feature a different California city for each strain.
Logo
The Loud Packs logo is a play on negative space. The word "Loud" seems to be getting louder as if it were in a megaphone. The word "Pack" takes on a box-like structure that ties into the box packaging that holds the pre-rolls.
Packaging
On the box design, we created a bold banner for each city and added an emboss to the city name for a tactile experience when a consumer goes to flip open the top of the box.
Each box was decorated with its city sport colors and the Variety Pack was given the colors of the California state flag. The word “Premium” was placed inside a red ribbon which was also embossed to accentuate the messaging.